Our Mission & Vision
Our Mission is to help those of us supporting someone we love with dementia find confidence, togetherness, and joy.
Our Vision is to unite a global care community that recognizes and champions the care journey, bringing together peer-and-pro guidance to transform the experience of dementia for everyone.
The Story Behind Seahorse Collective
Hilary and Duncan founded Seahorse Collective in 2024. Hilary was navigating supporting her mom, a job, family life, and a three-year old, and couldn’t find practical guidance and support in one easy-to-access place.
Seahorse Collective was built to change that.
Seahorse Collective derives from the hippocampus—the seahorse-shaped brain structure essential for forming new memories and learning. When the hippocampus becomes active, it can be seen to "light up" on brain imaging. Seahorse Collective embodies that spark of learning, empowerment, and the formation of new memories.
Why Seahorse Collective Is Different
Everything we create starts with one question: What do people supporting someone they love actually need?
We listen to families first. Then we use established caregiving and behavioral science to create practical, trustworthy support and tools that are easy to put into practice, helping you feel more confident, capable, and supported.
Shaped by the experiences of people supporting someone they love.
Built with families
Built using established caregiving and behavioral science—not guesswork.
Grounded in science
Made for real life
Short, practical guidance made to fit into everyday life.
Our Expert Advisory Board
Everything we create is shaped by more than one perspective. Alongside Hilary's lived experience supporting her mom, we worked closely with leading dementia researchers, clinicians, and family members providing day-to-day support for someone they love. Their expertise helped ensure that everything we create is practical, evidence-informed, and grounded in the realities of everyday life.
Join the Seahorse Community
Join Seahorse to access expert guidance, supportive resources, and a compassionate community built around real experiences.